Creamline Ice Cream Fiesta

It's time to paint the town pink!

The Creamline Ice Cream Fiesta was a 2 month long activation that took place in over 100 barangays nationwide including key locations like Pasig, Taguig, and Naga. The goal was to raise awareness for the new line of Ice Cream: the Creamline Ice Cream.

The energy for this nationwide activation was inspired by the slogan “Paint the town pink!”: an ode to the key visual, Creamline’s pink. The setups for each barangay we’re meant to inspire fun and youth associated with the best ice cream memories.

The on-ground activation in the form of o fiesta was well reinforced with a recorida, merchandising, sampling, and selling.