Roku Streamfest Media & Consumer Launch
February 8 to 9 2018
SM Megamall Fashion & Bonifacio High Street Amphitheater
Roku Streamfest launched Roku as Globe at Home’s newest streaming device. In order to ensure brand affinity and the power of Roku, experiential booths were made. These booths simulated the adventurous spirit of delving into the wide variety of Roku series and services.
Booths included a Strangers Things 2 experiential booth, which let consumers feel the adrenaline of their favorite characters in the show by riding with them on exercise bikes. Other booths included immersive moments with shows such as Lucifer and the at-home experience of Netflix.