National Business Convention 2015
Events & Activation
The rigorous reality of business likened to the Hunger Games.
The 2015 National Business Convention of 2015 for the San Miguel Corporation played onto the themes of the Hunger Game, which had exploded into popularity at the time.
As a convention to inspire further inspire business leaders and Filipino workers, the Hunger Games theme likened the competitive, yet heartful business landscape, to the ruthless Hunger Games. Here, each attendee got to be the hero and victor in their journey.
From on-ground booths to a stage production, the convention pulled ideas from the movie such as an actress to play Effie Trinket, Archery booths, and Hunger Games inspired awards.