Tindahan ni Aling Puring Convention
May 24 - 27, 2017
World Trade Center, Pasay City
Biggest members-only event of the year for Puregold.
As the overall organizer of the Tindahan ni Aling Puring Sari-Sari Store Convention, we planned and managed for over 100,000 attendees over three days.
The convention is a cross-industry event meant to entice young Filipinos to take up entrepreneurship. The event invited hundreds of vendors to share new products, brand stories, and different talks to a Puregold members-only audience.
The event was tied together with daily programs, challenges, games and prizes to entice return visits and fully day attendance.